Introduction to the 8 Pillars for Exponential Business Growth
High level overview of the 8 Pillars and how accounting professionals can leverage them to grow their businesses.. Intent is to highlight each pillar and give participants enough background to participate in future sessions. This is a free session and it is completely voluntary.
Rapid growth in a firm has an interesting way of revealing
problems in the underlying business model. We will explore improving efficiency by digitizing data, implementing a project management mindset, automating workflow, and by determining if an alternative staffing model can assist you. I will feature how accountants can create processes to incorporate QuickBooks Online to improve efficiency.
Marketing and Networking
Marketing encompasses all activities that encourage a prospect to contact you in the first place. Are you getting results for your efforts? Networking, when done correctly, can be a highly effective way to deliberately build
your accounting practice with quality clients. I will focus on how accountants can leverage QuickBooks Online to market their services.
The sales process focuses on closing deals, signing up new clients, and maintaining relationships with existing clients. Basically, this is the activity that converts your marketing leads and prospects into paying clients. I will stress how accountants can leverage QuickBooks Online to create and sell value added services and solutions.
Niche development is the intersection between marketing and sales and, arguably, the foundation for both. What is your ideal client? How can accountants use QuickBooks Online and the Intuit ecosystem to provide industry-specific knowledge to their clients?
The traditional model of billing for services is based on a single formula:
hours worked multiplied by an hourly rate is equal to the fee to be billed. This formula creates an inherent conflict of interest between you and your clients. QuickBooks Online can be leveraged by accountants to demonstrate value in their pricing conversations and strategies.
Technology offers some very exciting opportunities if leveraged correctly.
Cloud solutions, in particular, offer opportunities for dramatic gains in efficiency and accuracy. By embracing cloud solutions and giving careful consideration to your actual Information Technology needs, you can see dramatic cost decreases and significant efficiency gains. Accountants can leverage QuickBooks Online to save time and earn more fees, with a focus on collaboration and sharing.
Value Added Services
Providing good services at fair prices will earn you trust and loyalty from your clients. The great news is you can leverage this relationship to identify
client issues and offer more in-depth solutions. Accountants can use QuickBooks Online and the Intuit ecosystem to offer consulting and management services to their clients.
The best run firms focus on key performance indicators in order to determine areas that need improvement. Monitoring business results and seeking improvement are critical aspects of working on your business. Accountants can use QuickBooks Online and the Intuit ecosystem to improve areas of their practice and the services that they offer to clients.