Accountant’s Manifesto


About Me

My name is Jeff Borschowa.  I am an author, educator, innovator, and entrepreneur.  I first joined the accounting world in 1991 and have enjoyed a rewarding and varied career. I have spent the bulk of my career working with and advising small to medium-sized enterprises.  I have experience working in all sizes of accounting firms, from sole practitioners to international firms.

My focus in my career has been to find new and better ways to integrate innovation and technology to enhance the customer experience and improve efficiency in the accounting process.

My journey has been unique in that I have met some very innovative accountants and mentors in my career. I have been very fortunate to be in a position to learn from them, compare their ideas, and to truly choose the best of the best.  I will be sharing my experiences as I saw them, sometimes updated with the benefit of hindsight.  My postings will be candid and generally unfiltered.  I do not intend to offend, but will apologize in advance if I do.

The purpose of this Blog and website is to share my discoveries as I build my Dream Practice in the hopes of advancing knowledge of those running their own bookkeeping businesses and accounting practices. Personally, I would like nothing more than to free accounting professionals from the stress created by high volume commodity work, allowing them the freedom to pursue work that is rewarding personally and professionally.

I welcome you to share my journey and to offer your thoughts and comments along the way. The information and materials that I will share are not intended to be offered as a one-size fits all solution, but rather to offer you some thoughts that you may wish to explore further.

This site is dedicated to sharing my “Accountant’s Manifesto”.  I intend to cover the following general areas, which I refer to as the 8 Pillars for Exponential Business Growth:

  • Operational Efficiency
  • Marketing and Networking
  • Sales
  • Niche Development
  • Value Pricing
  • Technology
  • Value Added Services
  • Practice Management

I will create categories and tags to allow easy searching – no point wasting time on a topic if it isn’t immediately relevant to you.

My overall goal is to reduce the hours worked by accounting professionals and increase overall profitability. One of my friend’s made an interesting comment recently: “Almost every accountant that I know can tell me how much his gross revenue is, but very few know what their actual costs are.” I challenge you to learn more about your practice so that you can bid on the right kinds of projects and earn what you are worth – your education and experience should be your most valued possessions.

Bookkeeping Business Growth Experiment

I am working with key industry partners to conduct a bookkeeping experiment to prove that cloud technology works as a solid foundation for growth. We choose bookkeeping over a full service accounting firm because there are fewer moving parts to monitor. We can control the variables easily and maintain a scalable operation without interference from the deadlines and complexities of accounting and tax. We will prove that repetitive commodity work like data entry can become a scalable and viable revenue stream for any accounting professional. Once we have the systems and processes working smoothly, we will work with accountants to expand our experiment to their firms.

Our challenge:

  • Build an effective, scalable, efficient business using technology
  • Embrace cloud solutions to improve efficiency
  • Build stronger client relationships
  • Leverage the 8 Pillars to generate exponential and sustainable growth
  • Minimize overhead

We have chosen cloud solutions that would allow us to create a scalable model with flexibility. We anticipate low overhead, high responsiveness, and quick turnaround. We will leverage technology in order to build strong relationships within a virtual team and amongst our clients.

As part of our experiment, we have identified several options in each area and will document our choices and decisions. We plan to truly document the best practices.

You can follow our progress online and participate here.





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